When it comes to web design, there are so many talented individuals. The majority of web designers are very creative individuals with a strong artistic background. They may employ their artistic abilities to build layouts that are sure to attract your visitors’ attention. Unfortunately, most site designers are ignoring one crucial aspect. The majority of site designers are unfamiliar with the fundamentals of search engine optimization and how to apply them. Even if a web designer has a rudimentary understanding of SEO, the majority of them do not bother about incorporating SEO tactics into their designs.
While this may appear to be a little point, it may be the source of serious issues. No matter how appealing your website is, it will receive very little traffic if it is not indexed by the main search engines. You’ll need to engage someone with SEO experience to change your layout once you recognise what’s going on. As a result, you can find up spending twice as much for something that should have been done the first time. Here are three characteristics of outstanding SEO web design that you should look for if you’re a web designer or planning to employ one.
Usability:
As a general rule, if a web site’s design makes it easy for human users to browse, search engine robots will find it reasonably easy to access, crawl, and index it as well. When it comes to making your site user (and search engine) friendly, elements like Flash, Javascript navigation, and table-based layouts should be minimized (or fully eliminated). You can be sure that your visitors and search engines will enjoy your website if you build it with usability in mind.
Stay away from being sly:
Web designers are often highly creative people who enjoy pushing the boundaries when it comes to web design. Although this mindset may result in some genuinely beautiful web design, if carried too far, it can also produce issues. It’s critical to remember the webmaster rules of search engines like Google while designing a website layout. Including things like buried text in your designs is a certain method to cause search engines to punish (or de-index) you. It’s fine to experiment with your designs, but make sure you stay away from anything that the search engines advise against.
On-page SEO (search engine optimization):
Even though it is the final thing on the list, onpage SEO is the most significant. On-page SEO is the foundation of good SEO site design. Title, meta, H1 and H2 tags, as well as internal linking and other critical components of on-page search engine optimization, must all be effectively implemented. Investing the effort to implement these strategies will have a major impact on your website’s search engine rankings.
