Google is testing AI Mode ads that use inferences from connected Gmail, Calendar and Photos for opted-in users. Here is what is confirmed, what is not, and how advertisers should…
Kousik Bhattacharya7 min readQuick news, step-by-step playbooks, how-tos, tips and real campaign breakdowns.
Hover a topic to see what's inside. 159 articles across the full marketing stack.
Small moves that save hours. Each one takes minutes to apply.
Microsoft Clarity now shows which AI bots crawl your site, which AI assistants send real visitors, and how often AI answers cite you. Here is how to set up every free AI Visibility report in 10…
Advertisers in Meta's product browsing test. Meta reports 3% more conversions, but never defines what counted as one.
NotebookLM is now Gemini Notebook. Here are 7 practical marketing workflows, from competitor teardowns to 2-minute founder briefs,…
YouTube Studio can test up to three titles or thumbnails on one video and keep the one that…
A six-step keyword research process, what every free tool really gives you, a copyable mapping template and the…
The complete GA4 playbook for Indian marketers: setup, events, key events, consent mode, UTMs, AI referrals, retention and…
Instagram now allows five hashtags per post. Here is how to pick the right five, with copy-paste starting…
What Google actually says about URL structure, 12 rules with Indian examples, and the safe way to change…
Real brands and real results, broken down so you can borrow the playbook.
NotebookLM is now Gemini Notebook. Here are 7 practical marketing workflows, from competitor teardowns to 2-minute founder briefs, with the exact buttons…
A Semrush study published on 21 October 2026 found Google AI Overviews on 88% of tracked commercial keywords, up from 45.75% a…
YouTube Studio can test up to three titles or thumbnails on one video and keep the one that earns the most watch…
100 digital marketing terms in plain English, from AI Overviews and GEO to Advantage+, key events, WhatsApp message categories, ROAS and MER.
A dated log of every major Google Ads change since January 2025, with what each one means and the exact step to…
Every major Meta ads update since January 2025, dated and verified on Meta's own pages, with what changed and exactly what to…
How ChatGPT ads work, who can buy them in India, and a dated log of every OpenAI change, including creative enhancements switching…
Twelve dated shifts across SEO, PPC, social, WhatsApp and data privacy, with what each means for Indian brands and the first move…
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