Meta usually wins for Indian D2C brands until shoppers start searching for what you sell. Our break-even maths on a ₹999 product shows exactly when Google Ads takes over.
Kousik Bhattacharya8 min readQuick news, step-by-step playbooks, how-tos, tips and real campaign breakdowns.
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Meta AI dubs Reels into six Indian languages for free, while YouTube auto dubbing mostly works from English. Here is which pairs exist, how to switch both on and how to review dubs before they go…
Advertisers in Meta's product browsing test. Meta reports 3% more conversions, but never defines what counted as one.
A step-by-step Shopify winback flow for festive first-time buyers, with the exact segment query, a three-send email and…
Google Analytics now has native dashboards, capped at 15 cards. Here is the exact setup path and the…
Google is moving Search campaigns into AI Max by default. Here are the six controls to set first,…
Six copy-paste =AI formulas for search terms, reviews and ad copy, plus a 5,000-cell monthly budget and a…
Google Search Console now shows how often AI Overviews and AI Mode cite your pages, but not the…
For most Indian food accounts, start with #indianfood, a cuisine tag like #southindianfood, your city's foodie tag, a…
Real brands and real results, broken down so you can borrow the playbook.
Google put Gemini 4 Hydrogen into AI Mode during a core update and a Search Console bug, OpenAI pushed into commerce, and…
A step-by-step Shopify winback flow for festive first-time buyers, with the exact segment query, a three-send email and WhatsApp schedule, and our…
D2C brand websites grew festive orders 30% this Diwali, but with 85% of orders under ₹1,000 and CAC at ₹600 to ₹650,…
Mumbai fashion app ZILO paired frequency-led YouTube Video reach campaigns with Demand Gen and got a 3x Search Lift. Here is what…
Dior's 'all hand-drawn' holiday film turned out to use automated interpolation. With ASCI's AI ad rules arriving in late December, Indian brands…
Diwali 2027 falls on 29 October, ten days earlier than 2026, and the Cricket World Cup runs right through it. Here is…
Google began the November 2026 core update on 10 November and it may run two weeks. Our live tracker shows when it…
82% of B2B buyers pick their pre-contact favourite, so LinkedIn ABM has to run before sales calls. Here is the list build,…
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