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B2B marketing and sales team planning a LinkedIn ABM campaign around a laptop
Latest LinkedIn ABM for Indian B2B: A 90-Day Playbook With Real Costs

PingTalks: digital marketing and AI news, playbooks and tips

B2B marketing and sales team planning a LinkedIn ABM campaign around a laptop
Digital marketing

LinkedIn ABM for Indian B2B: A 90-Day Playbook With Real Costs

82% of B2B buyers pick their pre-contact favourite, so LinkedIn ABM has to run before sales calls. Here is the list build, the rupee maths for 200 accounts and a…

Kousik Bhattacharya8 min read
Person holding a smartphone showing a login screen, illustrating the Reddit login wall test
Social MediaNews

Reddit’s Login Wall Tests Outside the US: What Indian Brands Lose

7 min read
Laptop showing analytics charts, illustrating a GA4 dashboard layout for D2C brands
AnalyticsHow to

GA4 Dashboards: The 14+1 Card Build for Indian D2C Brands

8 min read

Read it your way

Quick news, step-by-step playbooks, how-tos, tips and real campaign breakdowns.

Explore every corner

Hover a topic to see what's inside. 177 articles across the full marketing stack.

Data centre server racks representing AI crawlers and the robots.txt AI training opt-out

SEO40

Search engine optimization explained in plain
  • Google’s AI Training Opt-Out Token: Most Brands Should Skip…
  • AI Overviews Now Hit 88% of Commercial Keywords: What…
  • Google Algorithm Updates 2026: Every Core and Spam Update…
Laptop showing an advertising dashboard, illustrating the Google Ads language targeting change for Search campaigns

Paid ads32

Pay-per-click advertising made practical. Google Ads
  • Google Ads Drops Language Targeting in Search: Audit This…
  • AI Max for Search Is On by Default: 6…
  • Meta Andromeda Now Scores Every Ad: Fix Your Creative…
B2B marketing and sales team planning a LinkedIn ABM campaign around a laptop

Digital marketing26

Digital marketing strategy, explained for founders,
  • LinkedIn ABM for Indian B2B: A 90-Day Playbook With…
  • DPDP Consent Manager Rule Starts 13 Nov: Brands Don’t…
  • India Ad Spend 2026: Digital Takes 64%, Meta Closes…
Person holding a smartphone showing a login screen, illustrating the Reddit login wall test

Social Media25

Social media marketing for brands and
  • Reddit’s Login Wall Tests Outside the US: What Indian…
  • Food Hashtags for Instagram in India: 2026 Sets
  • Fashion Hashtags for Instagram in India: 2026 Sets
Marketer writing a document on a laptop, illustrating the Claude text watermark on AI-generated copy

AI24

AI for marketers, minus the hype.
  • Claude Now Watermarks Its Text: 5 Myths Content Teams…
  • Martech’s ₹586 Crore Week: Investors Bet on AI Marketing…
  • Axis Max Life Runs ChatGPT Ads: What BFSI Brands…
Bluehost's AI WordPress Website Creator

Technology17

The tools behind modern marketing. AI
  • Bluehost’s AI WordPress Website Creator: A Game-Changer for Businesses…
  • The Power of Conversational Marketing: Chatbots & Live Chat…
  • The Rise of AI Content Personalization: Tailoring Content for…
Smartphone on a tripod recording vertical video for YouTube Shorts original content

Video Marketing9

Video that grows reach and sales.
  • YouTube Shorts Original Content Rule: What Still Gets Reach
  • YouTube A/B Testing: Test Titles and Thumbnails in 6…
  • Instagram Reels Guide 2026: Length, Ideas, Algorithm and Growth
Race car speeding on a track at night, illustrating the Sting F1 sound case study

Content Marketing9

Content marketing that ranks, gets shared
  • Sting F1 Case Study: 1.12 Billion Reach, Zero Logos…
  • Content Marketing Guide 2026: Strategy, Blogging and Copywriting
  • How to Craft the Perfect Headline That Gets Clicks

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Advertisers in Meta's product browsing test. Meta reports 3% more conversions, but never defines what counted as one.

Campaigns that worked

Real brands and real results, broken down so you can borrow the playbook.

All case studies
Race car speeding on a track at night, illustrating the Sting F1 sound case study
Content Marketing9 min read

Sting F1 Case Study: 1.12 Billion Reach, Zero Logos on the Car
Steaming bowl of instant noodles on a table, illustrating the Maggi case study on mood-led marketing
Digital marketing8 min read

Maggi Case Study: How a Grand Effie Win Sold Moods, Not Hunger
coca cola new guy campaign
Case studies2 min read

Coca-Cola’s Innovative Campaign Weaves Family Bonds and Product Portfolio into ‘New Guy’ Adventure

The latest

Laptop showing an advertising dashboard, illustrating the Google Ads language targeting change for Search campaigns
Paid ads

Google Ads Drops Language Targeting in Search: Audit This Now

Google Ads has started removing the language setting from Search campaigns and the Search side of Performance Max. Here is what changed…
Smartphone showing business chat messages on a desk, illustrating WhatsApp API providers in India compared
Mobile Marketing

WhatsApp API Providers in India: AiSensy vs Interakt vs Wati

We priced AiSensy, Interakt, Wati and Gupshup from their own pricing pages on 8 November 2026. Here is what one month of…
Creator filming a product review on a smartphone for Instagram partnership ads
Influencer Marketing

Instagram Partnership Ads in India: Put Creators in 30% of Ads

Meta's own lift studies found 45% cheaper incremental purchases when 30% of creatives were partnership ads. Here is how Indian brands can…
Marketing team reviewing an analytics dashboard on a laptop for marketing news this week
Weekly Roundup

Marketing News This Week: ChatGPT Ads Move to Target CPA

ChatGPT Ads switches to Target CPA on 9 November, Google AI Mode now shows up to four ads, and India stays on…
Marketing team analysing creator and sponsorship campaign results on a laptop
Analytics

Nielsen Annual Marketing Report: India’s 42% ROI Blind Spot

Nielsen's 2026 survey says 94% of Indian marketers will raise sponsorship spend and 81% rate creators highly, yet only 42% measure across…
Person reviewing privacy and consent settings on a smartphone, illustrating India DPDP consent manager rules
Digital marketing

DPDP Consent Manager Rule Starts 13 Nov: Brands Don’t Need One

From 13 November 2026, companies can register as consent managers under India's DPDP Rules, but brands are not required to use one.…
Marketer at a laptop reviewing AI Max for Search campaign performance in Google Ads
Paid ads

AI Max for Search Is On by Default: 6 Controls to Set Now

Google is moving Search campaigns into AI Max by default. Here are the six controls to set first, with exact menu paths…
Indian rupee notes and a business chart, illustrating India ad spend in 2026
Digital marketing

India Ad Spend 2026: Digital Takes 64%, Meta Closes In on Google

India's ad market will be worth ₹1.75 to ₹2 trillion in 2026, two-thirds of it digital. We compared EY, Madison and WPP…

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