A step-by-step Shopify winback flow for festive first-time buyers, with the exact segment query, a three-send email and WhatsApp schedule, and our maths on what it costs against a ₹625…
Kousik Bhattacharya9 min readQuick news, step-by-step playbooks, how-tos, tips and real campaign breakdowns.
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A step-by-step Shopify winback flow for festive first-time buyers, with the exact segment query, a three-send email and WhatsApp schedule, and our maths on what it costs against a ₹625 CAC.
Advertisers in Meta's product browsing test. Meta reports 3% more conversions, but never defines what counted as one.
Google Analytics now has native dashboards, capped at 15 cards. Here is the exact setup path and the…
Google is moving Search campaigns into AI Max by default. Here are the six controls to set first,…
Six copy-paste =AI formulas for search terms, reviews and ad copy, plus a 5,000-cell monthly budget and a…
Google Search Console now shows how often AI Overviews and AI Mode cite your pages, but not the…
For most Indian food accounts, start with #indianfood, a cuisine tag like #southindianfood, your city's foodie tag, a…
Start with #indianfashion, #ethnicwear, #sareelove, #ootdindia and your own brand tag. That covers the category, the product, the…
Real brands and real results, broken down so you can borrow the playbook.
Dior's 'all hand-drawn' holiday film turned out to use automated interpolation. With ASCI's AI ad rules arriving in late December, Indian brands…
Diwali 2027 falls on 29 October, ten days earlier than 2026, and the Cricket World Cup runs right through it. Here is…
Google began the November 2026 core update on 10 November and it may run two weeks. Our live tracker shows when it…
82% of B2B buyers pick their pre-contact favourite, so LinkedIn ABM has to run before sales calls. Here is the list build,…
Reddit will test a login wall outside the US before 31 December 2026. Our maths shows why non-US users go first, and…
Google Analytics now has native dashboards, capped at 15 cards. Here is the exact setup path and the 14+1 card layout we…
Google Ads has started removing the language setting from Search campaigns and the Search side of Performance Max. Here is what changed…
We priced AiSensy, Interakt, Wati and Gupshup from their own pricing pages on 8 November 2026. Here is what one month of…
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