PingTalks PingTalks
Topic

Paid ads

Pay-per-click advertising made practical. Google Ads and Microsoft Ads guides on bidding, Performance Max, AI Max, conversion tracking and costs, plus every platform change that affects your budget.

30articles
27 Octlatest story
55guides and how-tos
Get the daily brief
B2B professional writing a LinkedIn post on a laptop for a Thought Leader Ads campaignStart with this
Social Media

LinkedIn Thought Leader Ads: A B2B Playbook for Indian Brands

LinkedIn Thought Leader Ads look cheap on CTR, but 91% of clicks never reach your site. Here is an eight-week B2B playbook,…

8 min read27 Oct 2026

New to Paid ads? Start here

Read these in order to build a solid foundation.

All Paid ads stories

Hand holding a smartphone with a search screen, illustrating Google AI Mode ads personalised by connected apps
Paid adsNews

Google Tests AI Mode Ads Shaped by Gmail and Photos: What to Do

Google is testing AI Mode ads that use inferences from connected Gmail, Calendar and Photos for opted-in users. Here is what is confirmed, what is not, and how advertisers should…

27 Oct 20267 min read
Shopper checking out on a laptop, illustrating Google Ads customer lifecycle goals for new customer acquisition
Paid adsNews

Google Ads Customer Lifecycle Goals Now Multiply Value Up to 5x

26 Oct 20267 min read
Marketer reviewing Google Ads updates and campaign charts on a laptop
Paid adsUpdate

Google Ads Updates 2026: Every Major Change and What to Do

24 Oct 202613 min read
Marketer reviewing Meta ads updates for Facebook and Instagram campaigns on a laptop
Paid adsUpdate

Meta Ads Updates 2026: Every Facebook and Instagram Ads Change

24 Oct 202614 min read
Person scrolling an Instagram feed with sponsored Meta ads on a smartphone
Paid ads

Meta Ads Guide 2026: Facebook and Instagram Ads That Convert

24 Oct 202621 min read
Laptop showing a Google Ads style analytics dashboard on an office desk
Paid adsPlaybook

Google Ads Guide 2026: Setup, Bidding, Keyword Planner, Costs

24 Oct 202621 min read
Marketer checking advertising settings on a laptop to opt out of ChatGPT Ads creative enhancements
Paid adsNews

ChatGPT Ads Creative Enhancements Start 31 Oct: How to Opt Out

24 Oct 20267 min read
AI Search Marketing in 2026: Ads, AI Max and Getting Cited
AI

AI Search Marketing in 2026: Ads, AI Max and Getting Cited

13 Sep 202411 min read
Paid ads

Negative Keywords in PPC: How to Stop Wasting Ad Budget on Irrelevant Clicks

14 Aug 20244 min read
programmatic advertising
Paid adsPlaybook

How to Do Programmatic Advertising: A Beginner’s Guide to Streamlined Ad Buying

11 Apr 20246 min read
Google Updates Definition of Top Ads in Search Results: What You Need to Know
Paid adsNews

Google Updates Definition of Top Ads in Search Results: What You Need to Know

1 Apr 20243 min read
common PPC mistakes
Paid ads

6 Common Mistakes Businesses Make When Managing Their PPC Campaigns

11 Mar 20243 min read
advance google ads learning
Digital marketing

7 Advanced Google Ads Learnings You Need to Know

4 Mar 20244 min read
how to cancel google ads campaign
Paid adsHow to

How to Cancel a Google Ads Campaign: Pause, Remove or Close

14 Feb 202410 min read
chatgpt for PPC
Paid adsTips

ChatGPT for PPC: 10 Proven Prompts to Optimize Your PPC Campaigns

8 Feb 20244 min read

Paid ads tips you can use today

All tips and hacks

Explore more topics

Two stories a day. Zero noise.

What changed in marketing and AI, why it matters and exactly what to do. In your inbox at 11:00 IST.