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Analytics
The latest Analytics stories, playbooks and tips from PingTalks, explained in plain language with steps you can act on today.
6articles
9 Novlatest story
42guides and how-tos
Start with thisGoogle Ads vs Meta Ads for Indian D2C: The ₹999 Break-Even Test
Meta usually wins for Indian D2C brands until shoppers start searching for what you sell. Our break-even maths on a ₹999 product…
New to Analytics? Start here
Read these in order to build a solid foundation.
All Analytics stories
AnalyticsHow to
GA4 Dashboards: The 14+1 Card Build for Indian D2C Brands
Google Analytics now has native dashboards, capped at 15 cards. Here is the exact setup path and the 14+1 card layout we would build for an Indian D2C store.
AnalyticsPlaybook
Nielsen Annual Marketing Report: India’s 42% ROI Blind Spot
Industry News
FMCG Ad Spends Q2 FY27: Marico Up 44%, HUL Cuts 9.3%
AnalyticsHow to
Google Sheets AI Function: 6 Formulas for Your 5,000 Cells
AnalyticsHow to
Search Console Generative AI Report: What It Shows and Hides
AnalyticsHow to
