Editor, PingTalksKousik Bhattacharya
Digital Evangelist and Entrepreneur at <a href="https://clickseek.in">Clickseek Digital</a>. A results-oriented marketing leader with an 18+ year track record driving transformative growth for diverse global businesses. Expert in performance marketing, demand generation, customer acquisition, strategic partnerships, and market expansion within <strong>B2B SaaS</strong>, <strong>Consumer-Tech, Fintech, Travel/Hospitality</strong>, and <strong>CRM/ITES Solutions</strong> sectors. IIM alumnus with a strong analytical background and a string of accolades, including <strong>"Top 50 Most Influential E-Commerce Professional of India"</strong> and <strong>"Top 100 Digital Marketer of India."</strong>
Latest from Kousik Bhattacharya
D2C Diwali 2026: Orders Up 30%, but ₹650 CAC Ate the First Sale
D2C brand websites grew festive orders 30% this Diwali, but with 85% of orders under ₹1,000 and CAC at ₹600 to ₹650, most first orders lost money. Our maths, and…
ZILO Case Study: 7.9% Ad Recall Lift From a One-City YouTube Plan
Dior AI Ad Row: Why ‘Hand-Drawn’ Is Now a Risky Ad Claim
Indian Marketing Calendar 2027: Confirmed Dates and 3 Clashes
November 2026 Core Update: Your Diwali Baseline Will Lie
LinkedIn ABM for Indian B2B: A 90-Day Playbook With Real Costs
Reddit’s Login Wall Tests Outside the US: What Indian Brands Lose
GA4 Dashboards: The 14+1 Card Build for Indian D2C Brands
Google Ads Drops Language Targeting in Search: Audit This Now
WhatsApp API Providers in India: AiSensy vs Interakt vs Wati
Instagram Partnership Ads in India: Put Creators in 30% of Ads
Marketing News This Week: ChatGPT Ads Move to Target CPA
Nielsen Annual Marketing Report: India’s 42% ROI Blind Spot
DPDP Consent Manager Rule Starts 13 Nov: Brands Don’t Need One
