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Person holding a smartphone showing a login screen, illustrating the Reddit login wall testStart with this
Social Media

Reddit’s Login Wall Tests Outside the US: What Indian Brands Lose

Reddit will test a login wall outside the US before 31 December 2026. Our maths shows why non-US users go first, and…

7 min read10 Nov 2026

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Person holding a smartphone showing a login screen, illustrating the Reddit login wall test
Social MediaNews

Reddit’s Login Wall Tests Outside the US: What Indian Brands Lose

Reddit will test a login wall outside the US before 31 December 2026. Our maths shows why non-US users go first, and what Indian brands should change now.

10 Nov 20267 min read
Marketing team reviewing an analytics dashboard on a laptop for marketing news this week
Weekly RoundupNews

Marketing News This Week: ChatGPT Ads Move to Target CPA

7 Nov 20268 min read
Person reviewing privacy and consent settings on a smartphone, illustrating India DPDP consent manager rules
Digital marketingNews

DPDP Consent Manager Rule Starts 13 Nov: Brands Don’t Need One

6 Nov 20267 min read
Indian rupee notes and a business chart, illustrating India ad spend in 2026
Digital marketingNews

India Ad Spend 2026: Digital Takes 64%, Meta Closes In on Google

5 Nov 20267 min read
Marketer writing a document on a laptop, illustrating the Claude text watermark on AI-generated copy
AINews

Claude Now Watermarks Its Text: 5 Myths Content Teams Must Drop

4 Nov 20267 min read
Data centre server racks representing AI crawlers and the robots.txt AI training opt-out
SEONews

Google’s AI Training Opt-Out Token: Most Brands Should Skip It

2 Nov 20267 min read
Startup team working on laptops as investors fund AI marketing agents
AINews

Martech’s ₹586 Crore Week: Investors Bet on AI Marketing Agents

1 Nov 20267 min read
Laptop, newspaper and coffee on a desk for the weekly digital marketing news roundup
Weekly RoundupNews

Week in Marketing: AI Mode Ads Hit India, Meta Delays New Terms

31 Oct 20268 min read
Online seller packing parcels for delivery, illustrating Meesho ads and seller costs
E-commerceNews

Meesho Skips Platform Fees and Bets on Ads: What Sellers Must Do

30 Oct 20267 min read
Person typing a question into an AI chat on a laptop, illustrating ChatGPT usage data
AINews

ChatGPT Usage Data: Writing Falls to 21% as Advice Takes Over

28 Oct 20266 min read
Hand holding a smartphone with a search screen, illustrating Google AI Mode ads personalised by connected apps
Paid adsNews

Google Tests AI Mode Ads Shaped by Gmail and Photos: What to Do

27 Oct 20267 min read
Shopper checking out on a laptop, illustrating Google Ads customer lifecycle goals for new customer acquisition
Paid adsNews

Google Ads Customer Lifecycle Goals Now Multiply Value Up to 5x

26 Oct 20267 min read
Laptop showing search results, illustrating AI Overviews on commercial keywords
SEONews

AI Overviews Now Hit 88% of Commercial Keywords: What to Do

25 Oct 20266 min read
Indian marketing team planning digital marketing trends 2026 strategy on a whiteboard
Digital marketingNews

Digital Marketing Trends 2026: 12 Shifts to Act On in India

24 Oct 202615 min read
Marketer checking advertising settings on a laptop to opt out of ChatGPT Ads creative enhancements
Paid adsNews

ChatGPT Ads Creative Enhancements Start 31 Oct: How to Opt Out

24 Oct 20267 min read

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