Optimizing your Google AdWords account is one of the best ways you can put your ads to work for you. The problem is, people don’t always know how to optimize their account so it works better and brings in more traffic and revenue. That’s why we’re here with 5 helpful tips we know you’re going to love!
How to optimize your Google Adwords account
In order to optimize your Google Adwords account, you first have to be mindful of the type of business that you have. For example, if your company is entrepreneurial and young, then you should pitch a higher number of keywords. However, if your company is an established and mature producer, pitch a lower number of keywords in order to maximize results.
Setting a strategy for keywords
The first step to optimizing your AdWords account is setting a strategy for keywords. Ensure that you only use words that are related to what your company offers. This will improve your CTR and ROI. The next step is researching the best key phrases. Search engines update their algorithms on a regular basis, so research any recent changes in order to always be one step ahead of the competition. Decide which PPC campaign type will work best for you and then set daily goals to reach those targets.
Seeing the bigger picture: targeting customers
The key to successful advertising is targeting the right customers. If you are trying to sell a particular brand of products, it makes no sense to advertise in locations where nobody buys that brand. However, you can use location targeting tools and keywords so that your ads only show up in places where people who have an interest in what you are advertising likely live (there are ways to get good at this). You will spend less time and money on ads with very little payoff.
Reporting progress
When running an AdWords campaign there are countless ways you can track where your ad might need improvement. It’s important to know that some metrics will report progress faster than others. Since the demand for impressions is high and most companies aren’t bidding on expensive keywords, there’s a good chance that you won’t see much change in clicks or conversions within a day or two. You will want to watch for aggregate metrics such as revenue, traffic value and type, number of ads shown, and average cost per click to keep improving your ad until it meets your goals.
Using dynamic retargeting to connect with your audience
This is a powerful tool where you can upload customer information to Google who then carries machine learning and analyses in order to display your products and advertisements to people that match the criteria. This works well with products or services where prospective customers will return after becoming a customer again, as regards retail stores and subscriptions.
Setting bids
The right bid will depend on your competitors’ bidding, but it may take some trial and error to find the right balance to reach your goal. Research bids that shut out the competition while not driving up your cost too much.
Finding new keywords in an existing account
Some people are capable of finding new keywords on their own, while others find it more difficult. Finding new keywords in an existing account is easy to do. Click the “Matches” tab, then use the slider to select how many words you want Google to consider using. Once that’s done, go through the search results and narrow them down based on which results in you think will have higher click-through rates.
First, you will need to find which keywords generate 18% or higher click-through rates and ignore those below your desired rate. Second, limit your search to see only those clicks from ads or searches from a certain range of time (if that’s what you need). Third, be sure that the traffic volume of all keywords is around the same or just below your desired target.
Lastly, when you have all of this information compiled into one list it becomes easier for you to rank near the top of SERPS for these valuable keywords.
Introduction to extensions and remarketing
Extensions and remarketing work to customize the campaign for each individual user. For example, an extension called call blocking can be added for those that have added their number to the national do not call list. These are just a few of the many types of extensions you may want to include in your Google AdWords account.
