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How to Use Google Trends to Build Powerful SEO Backlinks

Getting high-quality backlinks remains one of the most important ranking factors for SEO in 2023. However, building links that boost search visibility can be challenging.

That’s where Google Trends comes in. Leveraging Google Trends data allows you to discover untapped link-building opportunities around trending topics.

In this post, we’ll explore actionable tips for using Google Trends to inform your backlink strategy. With the right approach, you can capitalize on viral search trends to earn authoritative backlinks and improve SEO.

Step 1: Identify Rising Search Trends with Google Trends

Google Trends should be the first stop when looking for promising link-building topics. The platform shows you exactly what users are searching for right now.

Start by looking at rising trend searches over the past hours, days, or weeks. You can segment by category and location to find trends relevant to your industry and target audience.

Promising trends will show high growth in search frequency. These reflect user interest and demand for information. Linking to content around these subjects can connect you to that demand.

Step 2: Brainstorm Related Link-Worthy Content Ideas

Once you’ve identified high-potential search trends, brainstorm ideas for authoritative content that targets those topics.

Aim to be one of the first to create resources related to the trend. Timeliness gives your content a competitive advantage in attracting backlinks.

For example, if “remote work security tips” are a rising trend, some linkable content ideas include:

  • Ultimate Guide to Securing Your Remote Work Setup
  • 10 Must-Have Tools to Protect Remote Employee Privacy
  • Remote Work Security Checklist for Employers

Use Google Suggest and related queries to discover specific angles that fit your brand. Solve the questions people are asking right now.

Step 3: Reach Out to Topical Sites for Links

The next step is identifying relevant websites and influencers to pitch your trend-based content to for links.

Again, leverage Google to find popular sites ranking for the trending keywords. Seek links from resources targeting these themes, which are more likely to find your content useful.

Don’t just stick to the top 10 results. Searching variations of the topic uncovers niche sites also eager for timely content.

Build a spreadsheet of ideal linking partners. Include their contact information, existing content, and facts like domain authority. Then craft personalized pitches showcasing how your content complements theirs.

Step 4: Produce Link-Worthy Assets

Your outreach will be well received if the content you’re promoting provides true value to publishers and their audiences. Make sure it’s:

Comprehensive: Thoroughly cover the trend with extensive research, data, interviews, etc.

Visual: Include graphs, stats, images, video, and other media that keep readers engaged.

Optimized: Use keyword-focused titles, H2s, meta descriptions, alt text, and SEO-friendly URLs.

Shareable: Create visual quotes or key takeaways primed for sharing on social media.

By producing robust, visually rich trend content, you’ll appeal to both audiences and publishers looking to feature relevant resources.

Step 5: Get Links with Strategic Guest Posting

One of the most effective link-building tactics is guest posting on authoritative, topically-relevant sites.

After identifying prospective linking partners, pitch bylines that provide their audiences with more valuable insights on the viral topic.

For example, pitch posts like:

  • “Remote Work Productivity Hacks for 2023” for a career site’s blog
  • “10 Virtual Team Management Best Practices” for an HR publication

With this approach, you essentially get guaranteed links from sites with audiences intrinsically interested in your content. Just make sure to avoid keyword stuffing and focus on genuine value.

Step 6: Promote Your Content

After securing initial links, maximize discovery by actively promoting your trend content through social media, email outreach, and PR distribution.

The more visibility your content gets, the more high-authority sites will organically uncover and link to your resource as the topic continues trending.

Step 7: Monitor and Expand Link Opportunities

Keep monitoring Google Trends regularly, even for the same search term. Newangles and subtopics often emerge that present fresh link prospects.

Google also shows you top-performing content for trending terms. Review what’s resonating to get more angles and site ideas.

You can turn one timely post into an entire link-building campaign around a hot topic.

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Leverage Trends for Ongoing Link Wins

By always keeping a pulse on rising search trends, you can continually produce high-potential content for links, no matter your industry. Using Google Trends data will maximize your chances of earning placements on authoritative domains.

The proof is in the metrics – anchor text links from trend-based outreach deliver a measurable SEO boost. Try incorporating this strategy into your link-building workflow for consistent search ranking gains.

Want more tips related to SEO? Check out Pingtalks blogs.

What trending topics are lighting up your Google Trends? Share your experiences tapping into viral searches for links!


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