Pay-per-click advertisements may be quite effective in generating traffic. Although getting PPC search engine ranks is more challenging and competitive now than it was in the beginning, the number of internet users who use search engines has increased tremendously, so there is a much wider audience to target.
Many eCommerce business owners have used pay-per-click advertising and lost a lot of money because they didn’t know what they were doing.
So, avoid wide keyword phrases, as well as single keywords. “They’re too broad to reach a specific audience,” Seda warns, “and you’ll have substantially more competitors bidding.” If you offer automobile insurance, for example, bidding on the phrase “insurance” will put you up against other car insurance companies, as well as health insurance, life insurance, home owner’s insurance, and so on.
Examine your keyword list for “tail phrases,” which are made up of low-cost, low-volume words that are extremely targeted. A tail term is usually made up of many words, such as the phrase “free auto insurance quote.” It may not get a lot of traffic, but it will convert well since a user who puts in that keyword is the exact demographic you’re looking for.
You’ll pick not just your keywords but also your expected budget when you start up your PPC campaign. When your bill reaches the stated amount, your adverts will no longer display in search results for the rest of the budget period. This way, you’ll know precisely how much your total cost will be.
It’s critical to remember that this is often a projected daily budget, not a monthly budget. Don’t rush through the setup, entering numbers without thinking about what they signify. Paying attention is a great method to build up major penalties that can bankrupt your company in days or weeks.
Don’t expect your visitors to do all the effort by landing on your website’s homepage. You’ll probably lose them if they have to look around your site. If they came across your ad while searching for a certain product, link them to the website that sells that product. If they clicked on your ad for one-dollar shipping, make sure the page they go on emphasises the fact that you provide one-dollar delivery.
It’s also crucial to make sure that the content that drew the viewer to your ad is visible above the fold. (To put it another way, make sure it’s immediately visible within the monitor’s limitations.) Allow people to locate it without forcing them to scroll to the bottom of the page. You want to quickly reaffirm the message your ad supports and reassure visitors that they’ve arrived at the appropriate spot.
You can help guarantee that the traffic you drive converts properly and that your campaign is lucrative by following excellent PPC practises. “Any E-Business owner may benefit from a clever, well-run pay-per-click campaign,” says Seda. You’ll see a significant improvement in your bottom line if you keep your commercials and marketing message targeted.”