Let’s look at the tactics used by pay-per-click search engines to see how this works in practise.
What do they do to drive traffic? They use bidding to sell the best available keywords for a set price.
The websites then receive the traffic produced by clicking on these specific terms – and they pay for each click. So far, so good, but is the website truly benefiting only from the huge level of traffic? The website receives a lot of traffic from individuals who are really interested in the services offered by the website when traffic is produced; nevertheless, the website is only profitable when conversion from click to business occurs. This is known as the ‘click-through-rate,’ and it represents the cost of the ppc campaign per order received.
Your high traffic is fantastic only if the conversion rate is equally high – otherwise, you’ll be stuck paying your PPC search engine dues without making any money – or perhaps losing money.
This idea is completely useless when applied to the whole. So, let’s use the example of a website that deals with investment, investing, stock exchanges, venture financing, venture capital, and so on.
When do you make a true profit? This is when your traffic to conversion ratio is at its peak. When is this going to happen? When the traffic produced is as near to what the website offers as feasible. How do you go about doing that? There are various ways to achieve this, but fxsignals.com provides one of the most recent. This is a freshly designed search engine that provides a geo-tracking system to its consumers (particularly based on tracking and used financial oriented websites).
This is an extremely important marketing technique since geo-tracking allows the search engine to identify and filter clients based on their location, giving you the highest concentration of the most converted hits. Because fxsignals.com has already selected and directed just those clicks that best suit your location and pre-requisite markets, you will be able to receive the greatest conversion rates.
As an example, if your website is focused on investment, investing, stock exchanges, venture finance, and venture capital, you will attract all of the individuals interested in any of these services. However, if you consider that you can best offer these services in Canada or New York, and you have a search engine that highlights only those clients and allows them to click only when they are in that location, it appears that you will have higher conversion rates than a wide clicking spree.
This sort of service is quite beneficial when it comes to specialised financial websites, because no other search engine on the market focuses solely on financial topics. In this way, websites that deal with data, investment trusts, exposures, financial theory & research, financial training, currencies, interest rates, credit, fixed income, corporate reports, finance, seminars, financial, books, risk management, futures, forwards, managed funds, insurance, project finance, corporate finance, loan syndication, trade finance, structured finance, factoring, commercial credit, custodial and settlement services, fund performance, emerging markets, custodial and settlement services, custodial and settlement services Overall, financial online information may be targeted for the greatest potential pay-per-click marketing outcomes.
With fxsignals.com, you have double filtering at ground zero, with one filter in place when the keywords are picked exclusively from the financial arena, and another filter in place when you get responses only from the geographical locations where you desire and can extend your services.