E-commerceNews
D2C Diwali 2026: Orders Up 30%, but ₹650 CAC Ate the First Sale
D2C brand websites grew festive orders 30% this Diwali, but with 85% of orders under ₹1,000 and CAC at ₹600 to ₹650, most first orders lost money. Our maths, and…
13 Nov 20266 min read
