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Small business owner packing online orders, illustrating a Shopify winback flow for repeat Diwali buyers
Latest Win Back Diwali Buyers on Shopify: 3 Sends at ₹1.64 Each
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Smartphone on a tripod recording vertical video for YouTube Shorts original content
Video MarketingTips

YouTube Shorts Original Content Rule: What Still Gets Reach

Since 1 October 2026, YouTube gives less Shorts reach to clips re-uploaded from other creators without real changes. Here is what still counts as original, how to audit your channel…

31 Oct 20269 min read
Video creator at a desk with a laptop and camera, setting up a YouTube A/B testing experiment for titles and thumbnails
Video MarketingHow to

YouTube A/B Testing: Test Titles and Thumbnails in 6 Steps

24 Oct 20269 min read
Marketer writing a blog post and planning a content marketing calendar on a laptop
Content MarketingPlaybook

Content Marketing Guide 2026: Strategy, Blogging and Copywriting

24 Oct 202619 min read

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