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Latest D2C Diwali 2026: Orders Up 30%, but ₹650 CAC Ate the First Sale
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Creator filming a product review on a smartphone for Instagram partnership ads
Influencer MarketingPlaybook

Instagram Partnership Ads in India: Put Creators in 30% of Ads

Meta's own lift studies found 45% cheaper incremental purchases when 30% of creatives were partnership ads. Here is how Indian brands can test it, what to pay creators, and the…

7 Nov 20269 min read
Marketer analysing Meta Andromeda ad results on a laptop
Paid adsUpdate

Meta Andromeda Now Scores Every Ad: Fix Your Creative Mix

3 Nov 20267 min read
Laptop, newspaper and coffee on a desk for the weekly digital marketing news roundup
Weekly RoundupNews

Week in Marketing: AI Mode Ads Hit India, Meta Delays New Terms

31 Oct 20268 min read
Marketer reviewing Meta ads updates for Facebook and Instagram campaigns on a laptop
Paid adsUpdate

Meta Ads Updates 2026: Every Facebook and Instagram Ads Change

24 Oct 202614 min read
Person scrolling an Instagram feed with sponsored Meta ads on a smartphone
Paid ads

Meta Ads Guide 2026: Facebook and Instagram Ads That Convert

24 Oct 202621 min read
Shopper browsing products on a smartphone app, illustrating Meta product browsing in ads
Social MediaNews

Meta Will Add Product Browsing to Your Ads on 28 Oct: What to Do

23 Oct 20266 min read

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