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Smartphone showing an online store next to a laptop, illustrating the Google Ads vs Meta Ads choice for Indian D2C brands
Latest Google Ads vs Meta Ads for Indian D2C: The ₹999 Break-Even Test
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influencer marketing

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Content creator filming on a smartphone, illustrating how an AI creator agent finds influencers for brands
Influencer MarketingNews

Nectar’s AI Creator Agent: Use It to Find, Not to Pitch

Nectar's new AI creator agent finds, vets and pitches creators on its own. Indian brands should hand it discovery and reporting, and keep people on outreach, gifting and ASCI labels.

15 Nov 20267 min read
Creator filming a product review on a smartphone for Instagram partnership ads
Influencer MarketingPlaybook

Instagram Partnership Ads in India: Put Creators in 30% of Ads

7 Nov 20269 min read
Marketing team analysing creator and sponsorship campaign results on a laptop
AnalyticsPlaybook

Nielsen Annual Marketing Report: India’s 42% ROI Blind Spot

6 Nov 20268 min read
Race car speeding on a track at night, illustrating the Sting F1 sound case study
Content MarketingCase study

Sting F1 Case Study: 1.12 Billion Reach, Zero Logos on the Car

3 Nov 20269 min read
Smartphone with social media apps on a desk, representing social media marketing strategy for Indian brands
Social MediaPlaybook

Social Media Marketing in 2026: Strategy, Platforms, 90-Day Plan

24 Oct 202618 min read

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