Being an effective marketer and promoting your goods/services is as easy as putting up a few ads on the web. Every day, people are cruising around the internet looking for websites to give them results they need–and if they come across yours while they’re shopping, it could be a game-changer. That’s why in this article I would like to discuss how pay per click (PPC) advertisements can help drive traffic and business your way!
What is PPC?
Pay-Per-Click, also known as PPC, is a way of monetizing a website. Websites such as Google will give you the opportunity to pay them every time they show an ad on their site. You can specify which keywords or search terms you want your advert to appear for (e.g., “organic” and “PPC”) and how much you are willing to pay each time one of these ads is shown (e.g., 50 pence each ad).
How to use PPC
Pay per click (PPC) advertising helps companies tap into the effective method of advertising internet users by placing ads on search engines. With PPC, advertisers only pay if their ad link or banner gets clicked on. This is different from traffic bought, which is made up of cumulative impressions and a few conversions. Advertisers that buy search engine keywords for certain phrases pay for a fixed cost and proceed based on how much work the keywords receive in the long-run.
Hints for using Google Ads
Google Ads is a marketing tool that links ads to search results. Users who click on the ad pages or banner ads will be redirected to the advertiser’s site. With this in mind, it’s important to select effective titles, phrases, and keywords for the ad that are relevant to the industry and product. Advertisers are also responsible for creating landing pages with compelling content. Google assigns a ‘quality score’ for each of the advertisers’ campaign structures. Hence creating the right structure in Google ads is very important to run successful PPC campaigns.
Benefits of pay per clicks
There are many benefits to running your business through pay per clicks. One of the easiest ways to get started is with Google Adwords. Put in the appropriate keywords and search on Google to see if anything pops up that is relevant to what you offer. From there, you can take advantage of:
-Targeted advertising
-Previewing campaign results before launching them
Conclusion
When you are picking keywords, always choose phrases that are not too competitive and have a good CTR. Keep in mind the competition for these phrases and avoid them if it is too intense.
